We design helpful inventions for good causes.
Purpose-driven brands fund projects, so conservation heroes get game-changing tools for free.
For heroes
Our designers and engineers can create tools to help you help the world.
No problem too wild.
For brands
Enable the development of bespoke tools to help conservation.
In return, get world-class marketing content.
Want to make a tangible difference in conservation?
Our brand partners have already enabled world-changing projects:
Mission
Humpback
↓
Drone-mounted LiDAR unit to measure humpback whales.
Westfjords, Iceland
65.6886° N
21.4425° W
Mission
Seagrass
↓
Underwater seed harvester to accelerate the restoration of seagrass meadows.
Swansea, Wales
51.6214° N
03.9436° WFull story coming Summer 2025
Meet the Team
We’re a crew of purpose-driven individuals with backgrounds in science, technology, conservation, and adventure.
Sam Rogers | Founder
Chief Designer & Test Pilot
Gravity Industries
3D Printed Rocket Engine Expert
LEAP71 + others (confidential)
International Speaker and Presenter
New Scientist, TEDx + others
Edwin Towler | Founder
Concept Engineer, Tech Strategist
ARRIVAL
New Product Development
EAV
Conservation Photographer & Filmmaker
BBC Wildlife, Save Windermere, Ford Bronco, etc.
Marguerite Poupinel
Seasoned producer with credits across major broadcast productions, from landmark travel shows to The Grand Tour.
Felicia Morizet
Award-winning producer and co-founder of Blind Mice Films, known for work with Nike, FIFA, and The North Face, and for championing fresh talent.
Joe Shepherdson
Joseph is a Chartered Ecologist and Producer whose work spans genres and global impact – from the BBC Natural History Unit to the Academy Award-winning Off The Fence.
Rob Love
Co-founder of Crowdfunder, Rob’s pioneering career spans the inception of the ground-breaking TV show Big Brother’s online platform through to River Cottage - the ethical food brand.
Raj Singh
Co-Founder of Tappable and a seasoned entrepreneur with a history of supporting early-stage startups, experienced in building transformative technologies.
